Salima is an entrepreneur based in Chelsea. She left the finance industry to work for herself.

She founded The Luxe Club for business networking events. Furthermore, she hosts exclusive events at exquisite venues in Mayfair and Knightsbridge. From dinner parties to lunches and drinks evenings to crypto events to weekends in Monaco during the Monaco Yacht Show, there is something for everyone.

In 2022 she recognised the rising popularity of cryptocurrencies (Bitcoin & Ethereum), NFTs and the Metaverse so created an event called "Crypto Socials" to cater to anyone interested. Initially it was held at Jeru but later moved to Home Grown in Marylebone, London. It was at one of these events she met Peter Blue